Module · Department: Sales · From €67/mo

B2B Leads — make it easy for your sales team

Get an overview of which companies and public institutions visit your website. We collect your B2B leads and show which pages they have read, so you can see what they are interested in.

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30-day trial · No commitment · Recognises the organisation behind the visit · updated every night · one click on to B2B Sales

Do you know the answers?

4 questions most hotels cannot answer

Most business visits to a hotel website end without an enquiry. They looked at the conference page, read the prices and left again — and you never heard that they had been there.

Which companies have visited our website without getting in touch?

How many of the identified companies have we not looked at yet?

Which pages do the business visitors read?

Which industries do the visits come from?

This is what you see

The companies behind the visits — with industry, size and how far you have got

At Silo Stay: 60 identified companies over the last 90 days. The list shows each company with industry, size, how many times they have been in and status — from new to converted.

B2B Leads SiloStay · demo data

Company	Industry	Size	Visits	Status
Sydjysk Maskinfabrik ApS	Finance	11-50	18	New
Djurs Consulting A/S	Food	1-10	18	Ignored
Vestjysk Maskinfabrik Gruppen	Healthcare	51-200	18	New
Horsens Service Holding A/S	Education	201-500	17	Converted
Fyns Energi & Co. A/S	Transport & logistics	500+	17	Handled

Illustration with demo data (SiloStay). The real module shows your own figures.

✓The company behind the visit — name, industry, size, city and country — not just an IP address
✓Which pages they read — each company's own pages in the detail view, and the most read ones together
✓Status per company — new, handled, converted or ignored — so the pile does not become an archive
✓One click to B2B Sales — match to an existing customer, or create the company as a new opportunity
✓Industries and repeat visitors — which industries find you on their own, and who has been in more than once

How it works

From data to decision

One address and one script — after that, the companies arrive on their own.

Enter your website address

One field in the setup, and the tracking is created.

Add the script to the website

Your web agency puts it in. The first companies appear after a few hours.

Review the new ones weekly

Approach the ones that fit the business, and send them on to B2B Sales.

Try it LIVE

Try IO Planner on demo data

Enter your name, hotel and e-mail. We approve your access and send the link and details to your e-mail — then you can click through B2B Leads yourself on our demo hotel SiloStay, with a short guide to take you along.

Try B2B Leads on SiloStay

No credit card. No installation.

✓How it works: we approve your request and send the access link and details to your e-mail.

✓

Thank you — we have received your request

We approve your access and send the link and details to your e-mail. You will hear from us as soon as possible.

We only use the information to follow up on your interest — see our privacy policy.

Price

Get started today

Module-based pricing — pay only for what you use, and add more modules whenever you like.

Basis

€67 /mo

What it includes

✓The company behind the visit, not just an IP address
✓Which pages they read, company by company
✓Status from new to converted
✓One click on to B2B Sales
✓Up to 50 leads per month

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Leads show who — the other modules show what they are worth

B2B Leads finds the companies. What they spend, when they book and whether they are drifting away lives in the modules that read the bookings.

Questions and answers

What hotels ask us

Can we see the companies that visited us before we started?

No. There is no history — the tracking only looks forward from the day the script is on your website. Visits from before are not recorded and cannot be fetched afterwards. The first companies usually appear after a few hours, depending on traffic.

What does «Visits» mean in the list?

It is the number of updates in which the company has been seen with new activity on the website — normally one per night, plus whenever someone presses "Sync now". It is not the number of sessions: a company that came in five times on the same day counts as one. Read it as "has been here several times", never as an exact visit count. The list only shows it once the company has been in more than once.

What do we need to do to get started?

Two things. An admin user enters the hotel's website address in the module's setup and presses "Activate B2B Leads" — that creates the tracking. Then the tracking script must go on every page of the website, just before </body>. The admin fetches it under the "Tracking script" button, and your web agency usually puts it in. Without the script the module is empty, and IO Planner cannot do that for you. A company is only recognised once the visitor has given cookie consent, so a strict cookie banner yields fewer leads — that is your own responsibility and not a fault.

What happens when we reach the plan's number of leads?

From October 2026 the plan has a limit per calendar month: 50, 250 or 500 new companies. The first ones identified in the month are yours; companies beyond the limit are locked in the view — in the list, in the Overview figures and in the details. Nothing is deleted: if you upgrade, they are back immediately. The top of the list shows how many of the month's leads you have used, and the count starts again next month.