30-day free trial

CRM built specifically for hotels

Bring your B2B customers, reviews, marketing campaigns, web analytics and website rankings together in one unified platform — tailored to the hotel industry and integrated with the most popular PMS systems.

No commitment · Cancel anytime · Pay-as-you-grow
How to get started

Three steps to your own hotel CRM

We keep it simple. Create your hotel, choose the modules you need, and get started today.

1

Create your hotel

A few basic details — name, website, billing info — and you'll have your own subdomain in under a minute.

2

Choose modules

Choose only the modules you need. Every module comes with a 30-day free trial. We only charge you after the trial.

3

Configure and go

Connect your PMS (Spectra/Techotel/MEWS), Google Analytics, reviews and more — we guide you through the entire setup.

Modules & pricing

Choose what you need — nothing more

Module-based pricing means you only pay for the features you actually use. Need more? Add modules anytime.

In-House

Today's arrivals, departures and guests in house on one screen — 7 days ahead, with long-stay marker and search. From the PMS, updated hourly.

€27 /mo Read more →

B2B Sales

Turn PMS data into concrete B2B sales: see who to contact, why and when — so anyone can work purposefully with outreach.

€94 /mo Read more →

Campaigns

See what the campaigns actually create — booked value with and without cancellations — and get the most out of your marketing budget.

From €13 /mo Read more →

Booking Insights

See when guests book, how long they stay and how close to arrival they cancel — so campaigns and rates land while the market is still booking.

From €27 /mo Read more →

B2B Leads

See which companies visit your website, which pages they read — and send the right ones on to B2B Sales with one click.

From €67 /mo Read more →

Marketing plan

Every campaign, budget and ad spend in one place — agency and own kept apart, spend fetched from Google, Meta, LinkedIn and ChatGPT every night.

€40 /mo Read more →

Forms

Build forms, embed them with one line — and see which source your enquiries come from, and whether they turn into bookings.

From €27 /mo Read more →

Reviews

All your reviews in one place — Google, Booking.com and more. Track your rating, catch the negative ones at once, and reply fast and consistently.

From €53 /mo Read more →

Website

Two answers in one place: visits and online sales from GA4 against the PMS — and your Google ranking, keyword by keyword, with competitors alongside.

€27 /mo Read more →

Guest Portal

The guest gets their own page with wifi, breakfast and check-out — and you automatically send the message that fits where in the stay the guest is. By email and SMS.

€174 /mo Read more →

Sales channels

See what the hotel really earns on each sales channel after commission — and move sales towards the channels that create the most value.

From €27 /mo Read more →

Management Report

The hotel's whole economy on one page: what HAS been earned, what is on the books, and where the year lands — month by month.

€54 /mo Read more →

Periods

Every key figure across every period in one table — year to date, the month, rolling year and rest of year, compared with last year. No spreadsheets.

€14 /mo Read more →
Why IO Planner

Why hotels choose us

We understand the hotel industry and build the CRM around it — not a generic SaaS adapted after the fact.

Industry-specific

Built specifically for hotels — not a generic CRM. We understand groups, allotments, OTA commissions and MICE segments.

PMS integration

Automatically syncs with Spectra, Techotel and MEWS. R12M revenue, number of reservations and customer loyalty — updated every night.

No long commitments

Monthly billing, cancel anytime. 30-day trial on all modules. We believe you'll stay because you want to — not because you have to.

Complete ecosystem

From first contact to signed agreement — companies, contacts, sales opportunities, quotes, reviews and reports gathered in one place.

Ready to get started?

Create your hotel in under a minute. 30-day free trial on all modules. No credit card required to get started.

Create hotel — 30-day free trial Book a free demo Contact us

News from IO Planner

New modules, real numbers from hotels using them, and what we are working on. A couple of times a month — never more.